Just an FYI - When you’re doing a quiz, please read the question accurately. I gave the following question on a quiz yesterday, and more than 50% of the class gave me their family’s income category.
Please fix the following survey question: “Check the income category that includes your total family income last year. ____ Less than $15,000 ____ $15,000-$26,000 ____ $26,000-$49,999 ____ $50,000-$74,999 ____ $75,000 and more” FYI - I will never ask y’all your family income. I don’t care if you’re as rich as Midas or as poor as Job’s turkey. I want you to FIND THE PROBLEM with the survey question and FIX it. I want you to learn. I don’t need to know how much money your parents make.
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For this project you will work individually. Your assignment is to produce a 5-10 page digital magazine and post it on issuu.com. You will create this in inDesign, and will have class time to work on it. You can either design:
- a CREATIVE digital resume about yourself - a magazine about the flashmob - a magazine brochure about the School of Media & Strategic Communications - another topic of your choice (this must be run by me) This is your time to be creative! Don’t be afraid to think outside the box. The goal of this project is two-fold: (1) to put your inDesign skills to use, and (2) to demonstrate to the business world your capabilities as a PR practitioner. You will be evaluated both on the content and the technical quality of your magazine. Requirements: • Create a 5-10 page magazine in InDesign • You must have images on a majority of pages, at least 2 links, logos, 1 article or an significant amount of text, and (if appropriate) 1 advertisement • Upload it to http://issuu.com/home, and put the link in D2L. Resources: http://www.ehow.com/how_4464612_create-digital-magazine-using-indesign.html http://www.ehow.com/video_5103426_create-digital-magazine-using-indesign.html http://www.marketwatch.com/story/conde-nast-selects-adobe-technology-for-digital-magazine-production-2010-10-25?reflink=MW_news_stmp Examples: - http://content.yudu.com/Library/A1jiqt/JeffLichtensteinResu/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.yudu.com%2Fitem%2Fdetails%2F109613%2FJeff-Lichtenstein---Resume---How-Jeff-Sold-352-Homes-In-8-Years Extra Credit (5 pts): - Create a blog post and place the digital magazine in it. DUE: EOC 11/22. Every campaign plan starts out with an analysis of the situation facing the client. The situation analysis included an assessment of the client’s internal environment, public perception of the client and the client’s external environment. It also included your research into the issue or problem that you are seeking to address or solve. Your situation analysis is written after you have conducted your primary and secondary research and should be just that – an analysis of the situation. You begin with a tentative problem statement that will be refined as you analyze the situation. Your situation analysis is due Monday, November 8, at the beginning of class. You are to provide a 360-degree view of your client and the situation. Thus, you not only need to know what your client thinks, but what others think about your client. Remember, you must synthesize your findings, not just itemize them.
Problem Statement The problem statement will be a concise description of the situation. It should be no longer than a sentence or short paragraph. Situation Analysis Internal Environment
For this project you will work in your teams. Your assignment is to produce a 5-10 minute podcast on an issue pertaining to this class. You can either interview an expert on the topic of social media (or a professor about their research interests) and make that interview available in form of a podcast, or discuss a social media & PR issue in your group and edit that discussion into a podcast. The goal of this project is two-fold: (1) to produce a meaningful audio resource on the topic of social media, and (2) to demonstrate that you possess the necessary skills to produce a podcast. You will be evaluated both on the content and the technical quality of the podcast.
The specific topic of your interview or your group discussion will depend on the area of expertise of your interviewee and/or your own area of interest. This is your time to be creative! If you decide to interview an outside source, be sure to develop your interview questions ahead of your interview and to phrase your questions in such a way as to avoid simple yes/no type answers. Requirements:
Grading Criteria: Interview Content 1. Questions invite in-depth exploration of social media issues 2. Chosen expert has credibility in topic area (or) Group Discussion Content 1. Discussion explored social media issue in-depth 2. Members came across as credible by citing/discussing relevant research Technical Quality 3. Podcast is well edited (use of bumpers & jingles, clean cuts) 4. Audio quality is good (adjusted volume, quality recording) Overall Requirements 5. Fulfills the 2 requirements listed above Resources: • Link with resources for producing & publishing a podcast • Gcast - free podcast hosting service • Garageband.com - some podsafe music • Gabcast - record using your phone • Audacity Portable - audio editor packaged as a portable application • How to podcast with Skype As a team, you will edit and create a short video about either a) an outtake video or a behind the scenes video of the flashmob or b) a video to showcase the department. You will develop a creative idea, obtain footage, edit the video, add sound and text, and format it for distribution. Have fun with this one, it is your chance to be creative! Each member in the team receives the same grade earned for the video. Technical Notes
The assignment is due at the end of class on Oct 29th. Contact me if you have questions. Yesterday, my students created and executed a flashmob to promote the name change of our college. It was an awesome, fun and incredible learning experience (for both them and me). For example, they learned how to contact the press, do a social media release, and that no matter how much you can prepare, there will almost always be something that goes wrong. I learned that I can't dance.... I flail. (And, apparently, there is video evidence to prove it.) At least we all learned something. It was a fun experience, and we got some press (which was our end goal), so it was definitely worth the while. Below you'll find a rough video from the dance. |
AuthorI'm a Ph.D. in Mass Communication, PR Consultant, & SM junkie. Archives
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