For this project you will work individually. Your assignment is to produce a 5-10 page digital magazine and post it on issuu.com. You will create this in inDesign, and will have class time to work on it. You can either design:
- a CREATIVE digital resume about yourself - a magazine about the flashmob - a magazine brochure about the School of Media & Strategic Communications - another topic of your choice (this must be run by me) This is your time to be creative! Don’t be afraid to think outside the box. The goal of this project is two-fold: (1) to put your inDesign skills to use, and (2) to demonstrate to the business world your capabilities as a PR practitioner. You will be evaluated both on the content and the technical quality of your magazine. Requirements: • Create a 5-10 page magazine in InDesign • You must have images on a majority of pages, at least 2 links, logos, 1 article or an significant amount of text, and (if appropriate) 1 advertisement • Upload it to http://issuu.com/home, and put the link in D2L. Resources: http://www.ehow.com/how_4464612_create-digital-magazine-using-indesign.html http://www.ehow.com/video_5103426_create-digital-magazine-using-indesign.html http://www.marketwatch.com/story/conde-nast-selects-adobe-technology-for-digital-magazine-production-2010-10-25?reflink=MW_news_stmp Examples: - http://content.yudu.com/Library/A1jiqt/JeffLichtensteinResu/resources/index.htm?referrerUrl=http%3A%2F%2Fwww.yudu.com%2Fitem%2Fdetails%2F109613%2FJeff-Lichtenstein---Resume---How-Jeff-Sold-352-Homes-In-8-Years Extra Credit (5 pts): - Create a blog post and place the digital magazine in it. DUE: EOC 11/22.
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Every campaign plan starts out with an analysis of the situation facing the client. The situation analysis included an assessment of the client’s internal environment, public perception of the client and the client’s external environment. It also included your research into the issue or problem that you are seeking to address or solve. Your situation analysis is written after you have conducted your primary and secondary research and should be just that – an analysis of the situation. You begin with a tentative problem statement that will be refined as you analyze the situation. Your situation analysis is due Monday, November 8, at the beginning of class. You are to provide a 360-degree view of your client and the situation. Thus, you not only need to know what your client thinks, but what others think about your client. Remember, you must synthesize your findings, not just itemize them.
Problem Statement The problem statement will be a concise description of the situation. It should be no longer than a sentence or short paragraph. Situation Analysis Internal Environment
For this project you will work in your teams. Your assignment is to produce a 5-10 minute podcast on an issue pertaining to this class. You can either interview an expert on the topic of social media (or a professor about their research interests) and make that interview available in form of a podcast, or discuss a social media & PR issue in your group and edit that discussion into a podcast. The goal of this project is two-fold: (1) to produce a meaningful audio resource on the topic of social media, and (2) to demonstrate that you possess the necessary skills to produce a podcast. You will be evaluated both on the content and the technical quality of the podcast.
The specific topic of your interview or your group discussion will depend on the area of expertise of your interviewee and/or your own area of interest. This is your time to be creative! If you decide to interview an outside source, be sure to develop your interview questions ahead of your interview and to phrase your questions in such a way as to avoid simple yes/no type answers. Requirements:
Grading Criteria: Interview Content 1. Questions invite in-depth exploration of social media issues 2. Chosen expert has credibility in topic area (or) Group Discussion Content 1. Discussion explored social media issue in-depth 2. Members came across as credible by citing/discussing relevant research Technical Quality 3. Podcast is well edited (use of bumpers & jingles, clean cuts) 4. Audio quality is good (adjusted volume, quality recording) Overall Requirements 5. Fulfills the 2 requirements listed above Resources: • Link with resources for producing & publishing a podcast • Gcast - free podcast hosting service • Garageband.com - some podsafe music • Gabcast - record using your phone • Audacity Portable - audio editor packaged as a portable application • How to podcast with Skype As a team, you will edit and create a short video about either a) an outtake video or a behind the scenes video of the flashmob or b) a video to showcase the department. You will develop a creative idea, obtain footage, edit the video, add sound and text, and format it for distribution. Have fun with this one, it is your chance to be creative! Each member in the team receives the same grade earned for the video. Technical Notes
The assignment is due at the end of class on Oct 29th. Contact me if you have questions. In your teams, edit and create a short video about the flashmob with the potential to “go viral.” Each member in the team receives the same grade earned for the video.
Technical Notes • Length must be between 1-4 minutes (no more, no less) • Obscene material prohibited – push the envelope, but keep in mind the purpose of the video • Prominently mention our school, give the new website, and link the information to OSU so viewers know what the video is about if unfamiliar with the OSU. • Credits somewhere in the video (preferably at the end) list all the names of team members • Any music or material used must be done so legally (permission from artist) – provide credit for work used. Review Creative Commons licenses on images on Flickr or other image sites. • Write a short description and provide key words to accompany video when it goes on YouTube • You must have at least 5 transitions and 2 graphics. Tips • Understand the audience – inside jokes are good, but not so much if it leaves majority out • Be informational while entertaining, consider a humorous or musical approach • Use other videos as inspiration, but do not completely copy content or concept • Save and back-up all project files often Turning the Video In Submit your video to our Youtube page. I will view your video on YouTube. However, keep all files (the exported .mov/.avi file plus the source file (e.g., iMovie or Windows MovieMaker file) and write the video files to a CD ROM. If the team used a video editing program to edit the video, the team should turn in that project (e.g., iMovie or MovieMaker) file as well on the disk. The disk must have the final movie exported as a .mov or .avi. The short description and key words should be on the CD ROM in a text file. Drop off a copy of your CD or DVD to the Comm Arts office and ask that the disk be placed in my mailbox. Sample Viral Videos There is no “right way” to do this project. Be creative. Do it well. Popular viral videos can inspire (not copy): • Motrin Moms ad • Dear Gossip Girl • UNC Chapel Hill Library Flash Mob • Clarkson University rap • Georgia Tech YouTube rap • Snellebrate UGA rap about Snelling • Go Green Alliance campaigns teams’ videos • Navy flight squadron Sun Kings sing Hey Ya • Dove “Evolution” campaign • Smirnoff tea party and response Green tea party Bonus Opportunity: After each video is be posted on our YouTube channel, there will also be a class competition on our facebook page. The video that receives the most likes on Facebook by the November 1st will get +2 points of adjustment to the viral video project grade. The video in second place with the second most number of views will get a +1 point adjustment to the viral video project grade. Yesterday, my students created and executed a flashmob to promote the name change of our college. It was an awesome, fun and incredible learning experience (for both them and me). For example, they learned how to contact the press, do a social media release, and that no matter how much you can prepare, there will almost always be something that goes wrong. I learned that I can't dance.... I flail. (And, apparently, there is video evidence to prove it.) At least we all learned something. It was a fun experience, and we got some press (which was our end goal), so it was definitely worth the while. Below you'll find a rough video from the dance. Understanding the basics of Photoshop are important in our line of work. Therefore, you will take three different pictures and alter them in Photoshop. Feel free to utilize the web for step-by-step instructions. Here is a cheat sheet:
http://simplephotoshop.com/photoshop_tools/index.htm. There are plenty of cheat sheets out there, so don’t be afraid to search. For each of these, you must show me the before & after. When completed, it must be uploaded to D2L (or printed in color). 1. Color: Take a CU (close-up) of a flower. (Make sure you give me the original when you turn it in.) Change the photo to Black & White. Feel free to use tutorials:
To get a feel for the social media technologies we will be discussing in class, you will need to learn how to use them. Therefore, starting this week, you will create a blog and post original content throughout the semester. Each week (12 weeks total), you will add new, original content to your blog, tweet about it, and comment on a classmate’s blog. The focus of your blog will be up to you. However, there will be several times during the semester that you must include specific elements. Citing sources in your blog is just as important as it is in any academic paper you write; therefore, plagiarism is not tolerated. However, links are appreciated & encouraged. Link & Summary (6 points) - SUPER-IMPORTANT: In order for you to get credit for your blog, I need to know where it is. Tell me your blog address by completing this Google Form; do this no later than September 5th. When you give me the link, include a 3-4 sentence summary of your blog. A list of blogs will compiled on D2L as well as on CynthiaNichols.com so you can find them easily.
Blog Posts (120 points) - You are required to make one post per week. It does not matter what day of the week you post, so long as you post at least once per week. Please note that you will NOT receive credit for posts that are added late. A week runs from Monday to Sunday. You may choose any topic to write upon during the semester. The point of this assignment is to have you maintain and create a social media presence in whatever area of expertise you so choose. However, there will be required blog topics or elements throughout the semester. For example, you will be required to blog about how social media & PR has had impact in your topic area. Grading Criteria: 1. Post is substantive (thoroughly developed) 2. Post is well written (organization, grammar, spelling) 3. Post demonstrates your understanding of the topic/issue 4. Post included the weekly required element Blog Comments (12 points) - You are required to make one comment per week on the blogs of other SC4493 students. You must keep a log of where you commented, which you will hand in at the end of the semester. For each comment you leave, your log should include the name of the blog you commented on, the URL of the blog post you commented on, the date of the comment, and the actual comment. Please note: I expect substance and civility. Add value to the original post to further deepen the conversation. Do not just say, “I agree,” “Good post,” etc. Do not use expletives, obscenities, etc. If you disagree with the blogger, make your point respectfully and politely. Grading Criteria
Sharing your posts (12 points) - Each week you will also be required to share your posts with the outside world. Remember, we are creating an online brand for you. This will help you get exposure, and possibly a job. (No, really. Just ask @Mikinzie.) To get credit, you must tweet about it, and include the hashtag #SC4493. I will search for #SC4493 to determine if you have completed this part of the assignment. Note: If your tweets are protected, I will not be able to see them. To remedy this, either allow me to follow your tweets or create a public profile. Topic of the Week - You will have a specific topic related to public relations writing to write about. Below is a tentative list of topics/special elements that you need during the semester. (These are subject to change.) Topic Special Element Due Week 1 – Introduce your self, blog & topic None 9/12 Week 2 – Open Pictures 9/19 Week 3 - Pulling from the news Linking 9/26 Week 4 – Social Media/PR impact on topic None 10/3 Week 5 – Viral videos related to your topic Video Embedding 10/10 Week 6 – Interview a Pro Pictures, Linking 10/17 Week 7 – Listening to & Critiquing Podcasts None 10/24 Week 8 – Open Create Podcast 10/31 Week 9 – Watching & Critiquing Vlogs None 11/7 Week 10 – Open Create Vlog 11/14 Week 11 - People to watch Twitter, Linkedin 11/21 Week 12 – Tips for new bloggers None 12/5 Need some help getting started? - Review the slides in Getting Started in WordPress. Watch some of the many FAQ screencasts provided by WordPress to help you with the step-by-step instructions. Here are a few of the best ones to help you get started on the right foot: · What should I do first? · General settings · Where’s my dashboard (and what’s it for)? · Writing & publishing your posts · Choosing and applying a theme (look and feel of your blog) · Displaying your blog’s Categories (using the Category widget) Also, read the blogging tips offered by Barbara Nixon: · 10 Blogging Tips That Will Change Your Life (or Grade, at least): = · 11 Tips for New Bloggers, from New Bloggers ( · 3-5-3 :: Blog Feedback for #PRCA2330 and #PRCA3330 Though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time. Blogging & Managing your Personal Brand. |
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