The person who wrote it is a lovely individual, and has a lot of knowledge that he fleshes out to share with people. Some of his tweets are witty, some are interesting, and some are just plain funny. He has 14,000+ followers, but I’m not one of them anymore. Why?
Because he missed the point.
I get that he’s trying to build himself up as a brand via social media. I understand that. It’s cool. Build away. However, let me give you a free word of advice: Don't think that having a ton of followers, but not interacting w/them will get a brand anywhere. It's the human interaction that engages people and gives you credibility. And a brand that is disconnected from the human element is heading for disaster. Just ask Kenneth Cole.
The reason I’m on this soapbox is simple: Giving the impression that your brand is better than other brands, and doesn’t need the two-way communication that has been established by SM is Just. Plain. Dumb. That disconnection will kill your brand.
SM has revolutionized how we communicate and interact with companies, publics, friends, and even your mom. Without that interaction, we lose the ability to truly listen to our publics. Having knowledge (& followers) is great. But without interaction, social media is just one-way communication. We've done that.
It works, just not well.