Here is the lit review assignment for my research methods class.
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In your teams, edit and create a short video about the flashmob with the potential to “go viral.” Each member in the team receives the same grade earned for the video.
Technical Notes • Length must be between 1-4 minutes (no more, no less) • Obscene material prohibited – push the envelope, but keep in mind the purpose of the video • Prominently mention our school, give the new website, and link the information to OSU so viewers know what the video is about if unfamiliar with the OSU. • Credits somewhere in the video (preferably at the end) list all the names of team members • Any music or material used must be done so legally (permission from artist) – provide credit for work used. Review Creative Commons licenses on images on Flickr or other image sites. • Write a short description and provide key words to accompany video when it goes on YouTube • You must have at least 5 transitions and 2 graphics. Tips • Understand the audience – inside jokes are good, but not so much if it leaves majority out • Be informational while entertaining, consider a humorous or musical approach • Use other videos as inspiration, but do not completely copy content or concept • Save and back-up all project files often Turning the Video In Submit your video to our Youtube page. I will view your video on YouTube. However, keep all files (the exported .mov/.avi file plus the source file (e.g., iMovie or Windows MovieMaker file) and write the video files to a CD ROM. If the team used a video editing program to edit the video, the team should turn in that project (e.g., iMovie or MovieMaker) file as well on the disk. The disk must have the final movie exported as a .mov or .avi. The short description and key words should be on the CD ROM in a text file. Drop off a copy of your CD or DVD to the Comm Arts office and ask that the disk be placed in my mailbox. Sample Viral Videos There is no “right way” to do this project. Be creative. Do it well. Popular viral videos can inspire (not copy): • Motrin Moms ad • Dear Gossip Girl • UNC Chapel Hill Library Flash Mob • Clarkson University rap • Georgia Tech YouTube rap • Snellebrate UGA rap about Snelling • Go Green Alliance campaigns teams’ videos • Navy flight squadron Sun Kings sing Hey Ya • Dove “Evolution” campaign • Smirnoff tea party and response Green tea party Bonus Opportunity: After each video is be posted on our YouTube channel, there will also be a class competition on our facebook page. The video that receives the most likes on Facebook by the November 1st will get +2 points of adjustment to the viral video project grade. The video in second place with the second most number of views will get a +1 point adjustment to the viral video project grade. For this assignment, you will choose and interview a public relations or advertising professional, and then write about this interview in a concise manner. During this interview, you will interview a PR practitioner about their typical managerial styles, seek advice for future career steps, and analyze the practitioners approach to their job. Though a face-to-face interview is preferred, a phone or webcam interview is acceptable. An interview that is e-mail or text-based only is not acceptable. Schedule your interview at least a week before this assignment is due, preferably two. PR professionals sometimes have unpredictable schedules, and it is possible that you may need to reschedule.
Include an introductory paragraph that introduces the PR professional, including title and company, educational background, etc. Mention your connection to the professional (how you found him/her) and how you conducted the interview (face-to-face, phone or webcam). Include a photo of your interviewee. (This can be a photo he or she provides or one that you take yourself.) This will be analyzed for not only grammar and AP style, but also depth of the questions and analysis of the interview. This assignment will be a minimum of 500 words. When you turn in the assignment, you’ll also need to provide me with the professional’s contact information (name, title, company, phone number and e-mail address). Some questions & topics you may wish to ask: · What’s a typical week like? (If no week is typical, then what was last week like?) · Tell me about a project you worked on that you are especially proud of. · What do you do to keep current in the PR industry? · What do you wish you would have known before starting your career in PR? · How important is writing in your career? · What three tips would you offer someone just starting out in PR? · After interviewing this person, are you (the student, not the practitioner) more or less likely to want to have a career in PR? Why? · What do you do if you (or your client) encounters a crisis? · Are the answers you got from the PR pro what you thought they would be? · Did your education prepare you for working in PR? How? · What has surprised you the most about working in PR? · How has PR changed since you entered the field? · How does technology affect your daily work? · When your company is hiring for an entry-level PR position, what makes a candidate stand out? · What professional organizations are you involved in? (For example, PRSA, IABC, etc.) · Ask for feedback on your resume · More informational interview questions EXTRA CREDIT: For additional credit, you can post this interview on your blog, (If you don’t I’m happy to help you set one up.) include links to the pro’s company and/or linkedin, and photo of the pro. You can also conduct the interview using Skype and two webcams, or record the interview with Vodburner, and then post the interview at your blog. |
AuthorI'm a Ph.D. in Mass Communication, PR Consultant, & SM junkie. Archives
October 2011
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